What to Look for When Searching for a Web Design Company in San Luis Obispo, CA

Web Designers in San Luis Obispo are many in number, but only a few are found a the top of Google search for web design San Luis Obispo. Among those is our guest, Justin Morgan. Justin is the owner of Central Coast Digital Design, a web design company based in San Luis Obispo, CA. Justin brings with him a wealth of web design knowledge and experience which he has honed within San Luis Obispo, CA. With various clients who come to him for web design, search engine optimization, graphic design, logo and branding creation, and professionally managed pay per click optimized management, Justin has proven himself to be a jack of all trades. Until now.

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Justin’s story may start within San Luis Obispo (often called “SLO” by natives), but he has dreams of something much, much larger. “I would lay awake at night thinking…how can I learn to under-promise and over-deliver to a large, national audience?” Justin describes mornings, afternoons, lunch “breaks” and even all nighters on the computer, refining his craft of search engine optimization and pay per click management. “I’d literally work around the clock, sometimes for longer than 24 hours. I was determined to be the best at whatever I tried,” Justin says. “One day I realized I’m just never going to be the best in every field, no matter how hard I work,” Justin goes on to say. “I was discussing the idea with a marketing consultant of how difficult it is to break out of SLO county and scale nationally. What he suggested, was that I should narrow my target market to a particular industry.”

web design San Luis Obispo, CAIt didn’t take more than a few months of casual research and diligent work on behalf of current clients for Justin to narrow his search to the top 10 indutries that his search engine marketing services would benefit the most. “I then narrowed it down to 4 industries which I felt were the best fit for my personality, basing it partially upon my personal experiences with the various SLO business owners I’d helped along the way while working for Central Coast Digital Design,” Justin tells us, “I gave even more weight to the advice given to me by trused marketing consultants and business advisors. They gave me their expert opinions of the dynamics they were aware of in each of these 4 industries.”

“I realized that the one industry that I would prove most useful for was the dental industry,” the 29 year old entrepeneur from San Luis Obispo tells us. After a few months of learning all there was to know about dental marketing, Justin launched the DentalMarketingGuy.com blog. From there, Justin doles out useful advice for dentists who are looking to create a better practice and a better life for themselves. “I’m not any kind of life coach. But when you’re able to help a dentist make more money in less time, improve their ability to offer the highest quality of patient care, and grow their practice to provide more dentists with the same opportunity, it’s definitely rewarding,” Justin says.

The Dental Marketing Guy is what the industry refers to this SLO native as, but only time will tell if his venture will prove to be the biggest idea since 1-800-DENTIST, or if he will just be reserved for the local ranks of your friendly neighborhood San Luis Obispo boutique web designer for all industries, including dentists.

Find more of Central Coast Digital Design’s & Justin’s information below:

Local Business Information

Central Coast Digital Design

1225 Pepper St
San Luis Obispo, California 93401

Phone: (805) 234-5431

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Things to Consider When Starting a Business

starting-a-web-design-business

So you’re a webmaster looking to start your own web design business? Starting a new business can be a daunting task. The challenges of turning dreams into realities stops a lot of people from getting potentially profitable enterprises off the ground. Many serious issues need careful consideration before any business is ready to provide a product or service to the consumer.

The lists of issues of business continue to grow. Legalities have become a big concern. People who are starting new businesses do not generally have all the information as well as experience necessary for launching a successful business without help from professional such as a business attorney. Business attorneys, or business lawyers, are able to sit down with you and talk to you about your goals, your fears, and what you need to jump start your business. They will be able to break down the considerations below in layman’s terms and give proper advice concerning each of them.

Starting a web design business in the State of Texas has its own set of legal considerations. Here are the considerations when starting a business in Houston, Texas:

Choosing the Business Entity

While you can operate your business as a partnership or sole proprietorship, you should always consider using legal forms which protect you from personal liabilities like corporations or limited liability companies.

Licenses and Permits

Even if you decide to operate your business as a sole proprietorship, you should always consider obtaining federal tax ID number, commonly referred to as Employer`s Identification Number, EIN.

The State of Texas doesn’t have general business permit or license requirements. Nevertheless, the State recommends that one should check with local governments at county and city and levels so as to learn about licenses or permit requirement for your specific types of businesses.

Health and Safety

Although some businesses in Houston, Texas might not be among the most dangerous activities, accidents can happen as people move around while doing their businesses. The federal Occupation Safety and Health Administration has a number of regulations that relate to face and eye protection, foot and hand protection, hazardous and toxic substances and ventilation.

Advertising

While the word-of-mouth is considered the best way for a business to get new customers, with a new business in Houston, Texas you will need to do some advertising. Regardless of the mode in which choose to advertise, you should ensure the advertisements are accurate. Get advertising tips for webmasters.

Policy Statements and Contracts

Different customers might have different ideas about what services your business will be providing. It is therefore in your own interests to make clear in advance most probably in writings about what you will do for your customers. In the event that you have a fully owned website, you should then post your policies on the website.

Insurance

There are specific risks that are associated with running any business like employees slipping and falling while on the job, inadvertent damages or even destruction of, clients’ property. Try to always work with insurance agents who have previous experience in writing policies for your line of business.

Employees

Most businesses have employees and in most cases there can be a frequent turnover. You should always inform yourself about the basic employments law issues like workers compensation, illegal discrimination and how to handle hiring processes.

Consider these items carefully and talk to a business attorney to get your company properly set up and protect. Watch the video below for tips for starting a business.

Becoming a Better Webmaster

The title of webmaster is not something many website owners will often bestow on themselves. There are billions of websites littered all over the internet which, of course, makes the chances of yours being discovered one in a billion. There are a few steps to follow on how to be a better webmaster, which could lead to a greater flow of traffic.

A user-friendly site

The trick is not only to attract good traffic flow to your site, but also to maintain your visitors and hopefully solicit referrals. By visiting your site, users should be able to navigate it as painlessly as possible with as few as possible bugs. The only way to ensure everything is running smoothly is by visiting your site as your potential visitor would. Read more.

SE0 needs to make sense

Articles and blogs that are aimed to attract visitors to your site are often filled with keywords that are mumbled together in unintelligible sentences, all for the sake of SEO. Visitors who are serious about your product or service tend to actually read those articles and blogs and, if found to be nonsensical, will steer clear of your site in the future. Read more.

Critics can become loyal customers

Critique is not something any webmaster willingly encourages at first, however, they should. By addressing the concerns of your customers you could, in fact, turn complaints into compliments. With the rapid expansion of online businesses and the slight variances in product, often, service is the only thing that sets you apart from competitors. As important as a quality product is, the necessary accompaniment of service and website use should be part of the package.

Social media can work for you

Setting aside important social networking updates and responses are as important as maintaining your website. Companies who have and active presence on social media in terms of interaction tend to solicit the best responses which in turn equates to bigger market share. The snag, of course, is where companies tend to bombard the general public with product pushing posts. This seems to have the opposite effect on consumers as no one likes to feel like they’re being sold to. Read more.

The bigger picture

Theodore Roosevelt said “People don’t care how much you know until they know how much you care”. Be actively involved in issues and matters that speak to your potential target market. Not only will this increase popularity with your frequent visitors, it also creates the perception that you are in a stable enough position to be able to volunteer resources.

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