Web Design Case Studies: Government Websites

From a design aspect, one will notice that websites owned by the government differ drastically from those produced in private sectors. Websites from private entities tend to be much more attractive in terms of designs and efforts to captivate the audience and turn them into a regular user or reader.

benefits forumA good example of this would be the forums located at http://www.rightsnet.org.uk/forums/. These forums are dedicated to rights and benefits of UK citizens and gives a platform, the web forum, for which users can interact and discuss the latest issues. This is is an important difference between what you will see from government run entities, even those that are closely related in subject matter.

uk benefits websiteA good example of what a government benefits website might look like is www.govukbenefits.com. From a design perspective, the website is lacking in any type of creativity whatsoever. It does not have a custom logo or any fancy graphic design. Instead, a website such as this primarily focuses on one thing and one thing only. And that is providing information. These types of government websites do no exist to entertain their readers or to dazzle them with some fancy artwork. In the case of the website mentioned before, the primary reason this website exists is to connect readers with the employment and support allowance number.

From a community standpoint, the forums at rightsnet.org.uk provide greater value. They are a place where those who seek knowledge regarding specific issues can ask the community for help and advice on issues that others have experienced. The typical purely informational website will never live up to what a community driven portal would but does have its place on the internet and services its purpose well. As long as the information they provide is easily accessible it won’t matter to readers if they have a custom logo.

The Importance of Google Maps Optimization

bing and google maps optimization processGoogle search engine optimization will stop your income disappearing overnight.If you are looking for free Google traffic to your site, then you will need to concentrate on optimizing your blog or your site for the local search arena. This means marketing your website in a way that creates not only niche relevance but also geographical relevance. You have two options to make this happen. You can try to enhance your company’s visibility yourself or you can hire a digital marketing firm that specializes in map seo services. Whatever you do, don’t take short cuts by using automated marketing techniques to try and make money online when you can achieve all this with proper optimization and get free Google traffic. Takings things slow and steady is the best way to ensure sustainability over the long term.

You cannot expect to make money online when you are not providing the search engines with what they want. Your information must be in line with the requirements of the search engines.If you want a serious long-term business, then Google search engine optimization is so important. If you don’t want to get it right, you can expect a short-term income and eventually that income will dry up overnight. I hope you realize that this is not the right way to build yourself a business and will not bring you long term-revenue on autopilot.

map listingsBy going against how, Google wants you to present the information on your site you will start to have your sites disappear. This will cause you lots of extra work as you will constantly be rebuilding new sites to replace the sites that are being deindexed. You will also spend time having to sign up and open new AdSense accounts. Imagine having a profitable site or sites with AdSense revenue coming in and then having to start over again because you bucked the system with the search engines, can you now imagine the amount of work that this is going to cause you. Is it worth it?

So what is it to be? Google search engine optimization or build 50 sites and have them deindexed just as you are starting to make good money from them? Or you could build your sites correctly from the beginning and have a long-term business bringing you in money on a regular basis, with little possibility of these sites being closed down because you have taken notice of what Google wants and have built your security on-line that will bring you in regular money for years.

If you look at the people who are making the really big money online, they all have genuine businesses where they are delivering quality information that adds value to their customers.Successful internet marketers have sites that bring value to those that visit the site and supply the information that the person viewing your site was looking for. The last thing any one wants is to visit a site hoping for the information they were looking for only to find that the site they have arrived at is nothing more than an advertising site with very little useful information. You have now got to start all over again because the site you launched did not execute a proper local search engine optimization campaign and you are now back to square one. Only thing you have to show for it is time and money wasted. Too many people who get into internet marketing expect to make a fortune overnight without doing any work and give up after a short time on the web.

If you don’t have your Google My Business listing set up, the watch the video below to get started.

What to Look for When Searching for a Web Design Company in San Luis Obispo, CA

Web Designers in San Luis Obispo are many in number, but only a few are found a the top of Google search for web design San Luis Obispo. Among those is our guest, Justin Morgan. Justin is the owner of Central Coast Digital Design, a web design company based in San Luis Obispo, CA. Justin brings with him a wealth of web design knowledge and experience which he has honed within San Luis Obispo, CA. With various clients who come to him for web design, search engine optimization, graphic design, logo and branding creation, and professionally managed pay per click optimized management, Justin has proven himself to be a jack of all trades. Until now.

Watch Their Commercial Video Below

Justin’s story may start within San Luis Obispo (often called “SLO” by natives), but he has dreams of something much, much larger. “I would lay awake at night thinking…how can I learn to under-promise and over-deliver to a large, national audience?” Justin describes mornings, afternoons, lunch “breaks” and even all nighters on the computer, refining his craft of search engine optimization and pay per click management. “I’d literally work around the clock, sometimes for longer than 24 hours. I was determined to be the best at whatever I tried,” Justin says. “One day I realized I’m just never going to be the best in every field, no matter how hard I work,” Justin goes on to say. “I was discussing the idea with a marketing consultant of how difficult it is to break out of SLO county and scale nationally. What he suggested, was that I should narrow my target market to a particular industry.”

web design San Luis Obispo, CAIt didn’t take more than a few months of casual research and diligent work on behalf of current clients for Justin to narrow his search to the top 10 indutries that his search engine marketing services would benefit the most. “I then narrowed it down to 4 industries which I felt were the best fit for my personality, basing it partially upon my personal experiences with the various SLO business owners I’d helped along the way while working for Central Coast Digital Design,” Justin tells us, “I gave even more weight to the advice given to me by trused marketing consultants and business advisors. They gave me their expert opinions of the dynamics they were aware of in each of these 4 industries.”

“I realized that the one industry that I would prove most useful for was the dental industry,” the 29 year old entrepeneur from San Luis Obispo tells us. After a few months of learning all there was to know about dental marketing, Justin launched the DentalMarketingGuy.com blog. From there, Justin doles out useful advice for dentists who are looking to create a better practice and a better life for themselves. “I’m not any kind of life coach. But when you’re able to help a dentist make more money in less time, improve their ability to offer the highest quality of patient care, and grow their practice to provide more dentists with the same opportunity, it’s definitely rewarding,” Justin says.

The Dental Marketing Guy is what the industry refers to this SLO native as, but only time will tell if his venture will prove to be the biggest idea since 1-800-DENTIST, or if he will just be reserved for the local ranks of your friendly neighborhood San Luis Obispo boutique web designer for all industries, including dentists.

Find more of Central Coast Digital Design’s & Justin’s information below:

Local Business Information

Central Coast Digital Design

1225 Pepper St
San Luis Obispo, California 93401

Phone: (805) 234-5431

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