Web Design Case Studies: Government Websites

From a design aspect, one will notice that websites owned by the government differ drastically from those produced in private sectors. Websites from private entities tend to be much more attractive in terms of designs and efforts to captivate the audience and turn them into a regular user or reader.

benefits forumA good example of this would be the forums located at http://www.rightsnet.org.uk/forums/. These forums are dedicated to rights and benefits of UK citizens and gives a platform, the web forum, for which users can interact and discuss the latest issues. This is is an important difference between what you will see from government run entities, even those that are closely related in subject matter.

uk benefits websiteA good example of what a government benefits website might look like is www.govukbenefits.com. From a design perspective, the website is lacking in any type of creativity whatsoever. It does not have a custom logo or any fancy graphic design. Instead, a website such as this primarily focuses on one thing and one thing only. And that is providing information. These types of government websites do no exist to entertain their readers or to dazzle them with some fancy artwork. In the case of the website mentioned before, the primary reason this website exists is to connect readers with the employment and support allowance number.

From a community standpoint, the forums at rightsnet.org.uk provide greater value. They are a place where those who seek knowledge regarding specific issues can ask the community for help and advice on issues that others have experienced. The typical purely informational website will never live up to what a community driven portal would but does have its place on the internet and services its purpose well. As long as the information they provide is easily accessible it won’t matter to readers if they have a custom logo.

What to Look for When Searching for a Web Design Company in San Luis Obispo, CA

Web Designers in San Luis Obispo are many in number, but only a few are found a the top of Google search for web design San Luis Obispo. Among those is our guest, Justin Morgan. Justin is the owner of Central Coast Digital Design, a web design company based in San Luis Obispo, CA. Justin brings with him a wealth of web design knowledge and experience which he has honed within San Luis Obispo, CA. With various clients who come to him for web design, search engine optimization, graphic design, logo and branding creation, and professionally managed pay per click optimized management, Justin has proven himself to be a jack of all trades. Until now.

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Justin’s story may start within San Luis Obispo (often called “SLO” by natives), but he has dreams of something much, much larger. “I would lay awake at night thinking…how can I learn to under-promise and over-deliver to a large, national audience?” Justin describes mornings, afternoons, lunch “breaks” and even all nighters on the computer, refining his craft of search engine optimization and pay per click management. “I’d literally work around the clock, sometimes for longer than 24 hours. I was determined to be the best at whatever I tried,” Justin says. “One day I realized I’m just never going to be the best in every field, no matter how hard I work,” Justin goes on to say. “I was discussing the idea with a marketing consultant of how difficult it is to break out of SLO county and scale nationally. What he suggested, was that I should narrow my target market to a particular industry.”

web design San Luis Obispo, CAIt didn’t take more than a few months of casual research and diligent work on behalf of current clients for Justin to narrow his search to the top 10 indutries that his search engine marketing services would benefit the most. “I then narrowed it down to 4 industries which I felt were the best fit for my personality, basing it partially upon my personal experiences with the various SLO business owners I’d helped along the way while working for Central Coast Digital Design,” Justin tells us, “I gave even more weight to the advice given to me by trused marketing consultants and business advisors. They gave me their expert opinions of the dynamics they were aware of in each of these 4 industries.”

“I realized that the one industry that I would prove most useful for was the dental industry,” the 29 year old entrepeneur from San Luis Obispo tells us. After a few months of learning all there was to know about dental marketing, Justin launched the DentalMarketingGuy.com blog. From there, Justin doles out useful advice for dentists who are looking to create a better practice and a better life for themselves. “I’m not any kind of life coach. But when you’re able to help a dentist make more money in less time, improve their ability to offer the highest quality of patient care, and grow their practice to provide more dentists with the same opportunity, it’s definitely rewarding,” Justin says.

The Dental Marketing Guy is what the industry refers to this SLO native as, but only time will tell if his venture will prove to be the biggest idea since 1-800-DENTIST, or if he will just be reserved for the local ranks of your friendly neighborhood San Luis Obispo boutique web designer for all industries, including dentists.

Find more of Central Coast Digital Design’s & Justin’s information below:

Local Business Information

Central Coast Digital Design

1225 Pepper St
San Luis Obispo, California 93401

Phone: (805) 234-5431

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Becoming a Better Webmaster

The title of webmaster is not something many website owners will often bestow on themselves. There are billions of websites littered all over the internet which, of course, makes the chances of yours being discovered one in a billion. There are a few steps to follow on how to be a better webmaster, which could lead to a greater flow of traffic.

A user-friendly site

The trick is not only to attract good traffic flow to your site, but also to maintain your visitors and hopefully solicit referrals. By visiting your site, users should be able to navigate it as painlessly as possible with as few as possible bugs. The only way to ensure everything is running smoothly is by visiting your site as your potential visitor would. Read more.

SE0 needs to make sense

Articles and blogs that are aimed to attract visitors to your site are often filled with keywords that are mumbled together in unintelligible sentences, all for the sake of SEO. Visitors who are serious about your product or service tend to actually read those articles and blogs and, if found to be nonsensical, will steer clear of your site in the future. Read more.

Critics can become loyal customers

Critique is not something any webmaster willingly encourages at first, however, they should. By addressing the concerns of your customers you could, in fact, turn complaints into compliments. With the rapid expansion of online businesses and the slight variances in product, often, service is the only thing that sets you apart from competitors. As important as a quality product is, the necessary accompaniment of service and website use should be part of the package.

Social media can work for you

Setting aside important social networking updates and responses are as important as maintaining your website. Companies who have and active presence on social media in terms of interaction tend to solicit the best responses which in turn equates to bigger market share. The snag, of course, is where companies tend to bombard the general public with product pushing posts. This seems to have the opposite effect on consumers as no one likes to feel like they’re being sold to. Read more.

The bigger picture

Theodore Roosevelt said “People don’t care how much you know until they know how much you care”. Be actively involved in issues and matters that speak to your potential target market. Not only will this increase popularity with your frequent visitors, it also creates the perception that you are in a stable enough position to be able to volunteer resources.

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