3 Things You Must Do Before You Submit To
Article Directories
To all writers and
non-writers out there, now is the time to start digging up those creative
writing skills back.
With modern communication technology comes the
popularity of information-based marketing, which is one of the oldest and
most effective techniques in getting targeted prospects to sites and
converting them into buyers. This is why article writing, submissions and
publications are also getting popular.
There are already many tools
that people can use to make the process of distributing their articles
more easily. Though this is invaluable in getting the contents more
exposure, which is only half of the story.
Let us take a look first at
the common mistakes that some people make before submitting their contents
to article directories:
1. Confusing the reason to promote the articles
with the reason to write them.
In article writing, there are three key
benefits why you are promoting them; branding, lead generation and
promotion, which are all part of your optimization efforts.
But there
is only one reason why you write an article, and that is to inform your
audience. If the article is not focused on this primary and most important
purpose, it will fail to achieve the three promotion benefits because no
one will be interested in reading them.
You need to figure out first
how to get people to read what is in your article, then make them click on
your resource box. You can achieve this by producing better contents.
2. Failing to maximize the promotional opportunities of article
marketing.
You may know already that your articles can help you
generate additional links back to your site. But do you know that you can
get more visitors and better search engine results from that same
articles?
Mention keywords at strategic places. Just be sure not to
overdo them. Some are even using anchor texts which is also an effective
method. But it is important to know that majority of the directories are
not able to support this.
Remember that is not only about the links
back to your site. Part of doing well in your article marketing is getting
picked up by publishers with a large number of audiences and gaining the
ability of leveraging other brands because of the quality of your work.
Better search engine results also are great benefits.
But these things
do not put much money in your pocket. There are other factors that can
turn your article marketing efforts into an opportunity that can boost
your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the
function that you intended it to have.
3. Publishing content that does
not help your readers.
Maybe in the process of writing articles, you
are thinking that all that is you wanted is links back to your site. And
any visitors it can generate are fine.
Guess what? Not all article
banks and directories are going to accept your content automatically.
Oftentimes, they have some guidelines and specifications on the articles
that they are accepting.
You can double the number of sites you can
submit to by writing articles that the directories want to share with
other people. All it takes is one publisher with a hundred thousand
readers to increase your potential audience overnight.
Write the
articles that publishers want in their publications if you want your
article marketing to work the most effective way for you. This also means
you have to obey the standard guidelines, spell checks, researching on a
good topic and even hiring a writer to produce a good content on your
behalf.
In the end, it is all really a matter of choice on your part.
You can start getting a little exposure from increased links back but on a
very basic level. Or enjoy massive exposure from a little extra time
making quality contents.
It will be your choice. You may not be aware
of the fact that an article submitted on directories is not meant to have
the same level of exposure as highly-targeted content ones geared on a
narrow group of people.
Learn the difference between
these two and it will surely help you know what kinds of articles to write
and to submit.
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