7 Tips to Improve Your Website Design

To optimize ones website for best results, it is mandatory to improve the web design. Improving the web design can be achieved through changing of layout and strategy of the website for a user friendly website. As a web designer, putting yourself in the customers position is the best way to come up with meaningful changes to be implemented.

The 7 tips to improve your website design are:

  1. Have a plan.For increased efficiency of the website and to effectively meet the needs of the site visitors one must have a plan. A plan includes what the contents of the website are, identifying the audience to the contents of the website and most importantly the logo of the website and should be prominently located on the website.
  2. Include only what you need.Useless information to the site visitors should be excluded with the objective of keeping the website tidy. Get rid of all the unnecessary elements. To keep visitors on you site it is advisable that pages do not have competing to visual or action clutter to avoid confusing the user.
  3. Reduce the number of pages and keep your pages loading quickly.If the website visitors are having problems loading your pages they cant access the website content. Simplify your website by having fewer pages to explore and that those available facilitate what is necessary in the website. Also choose the fonts that are easy t read across browsers and devices.
  4. best practice for designing a webpageKeep the website contents current/upgraded and consolidate your navigation.Your website should not contain outdated information or weak content otherwise you will loose the customer’s confidence. Confusing navigation repels customers; simplify your navigation through use of consolidated that don’t need their own link. Upgrading your design may also be achieved through making it mobile, provide a way for visitors using mobile phones to get critical information or rather browse through your entire website.
  5. Implement Call-to-Action. Predetermine exactly what you intend the visitors the visitors to do when they visit your website. Visitors will not know what to do or even which pages to view if you have not provided any directions. You should prominently call-to-action on your website and visitors will be automatically guided throughout your website.
  6. Provide your contact information.Including contact information in every page is efficient for there is nothing more disappointing than a website that has no contact information. It should be easy for the visitors to communicate with the owner of the website in case they need to visit or email the owner of the website pertaining issues on the website.
  7. Test your design.User testing of a website and making simple analytics helps in continuous improvement of the website.

Not sure how to do these things yourself? A webmaster will be able to help you.

3 Easy Tips to Optimize Your Site for Search Engines

In order to maximize targeted traffic to your site, you need Chicago SEO companies. In fact this is exactly what will get you significant earnings for your business. Once the company you choose in Chicago is able to perform SEO properly and optimize your site, you can be assured of maximizing returns on your investment (ROI). (SeeĀ http://michaelmilas.com/aurora-seo/ for more information on ROI and search engine marketing.) Effective SEO comes cheap once you are able to apply the following concepts to your SEO marketing strategy. Search engine optimization is an effective way to advertise your business online.

  1. search engine optimization in ChicagoYou need link exchanges. This is something that costs nothing but provides you adequate visibility on the Internet. In this you are providing links to and from various other web sites. All that you need to do is to contact the owner of these websites with who you wish to exchange links. This is an amazing way to improve the search engine rankings of your website.
  1. Make use of keyword rich articles. Provide higher visibility to your website with the help of keyword-rich as well as highly informative articles. Write your own articles. In case this is not your field, you can get these from article directories. Now you can post these articles on your website by keeping the resource box as it is. It is possible to buy unique articles for a little amount. Just ensure that your articles are not stuffed with keywords. It is the usefulness and the uniqueness of your articles that will make your readers come back to your website for more. You can use Google’s Keyword Planner to find out what keywords are best to target. Lots of people include their location in their searches for example, “Chicago SEO services” is a very common search and gets around 200 searches a month.
  2. Try including your primary keyword in your domain name. This helps both the search engine as well as visitors in knowing all about what kind of business you are into. It also helps the search engines to do their indexing this way. For example if you are in Chicago and own a web design company, you should consider including the keywords web, design, Chicago, and even Illinois or IL in your domain.
  3. Make navigation easy for your visitors. This will go a long way in making your visitors comfortable on your website. In fact, they would keep on coming back for more. This way you you would be able to improve traffic on your website by these returning visitors. In fact, easy navigation is an excellent as well as a low cost SEO technique. Providing ease of navigation on your site will ensure that the search engine bots will be able to find links to spider. This way all the pages on your website will be getting indexed and increasing your ranking on the search engines.

The fact remains that effective SEO comes cheap and is constantly evolving. You just need to stick to the basics and apply various search engine optimization techniques to find out what works for you. Learn more about internet marketing.

5 Simple and Easy Ways to Advertise Online

The following are the 5 simple and easy ways of advertising your products online.

1. Social media

One of the best ways of advertising your products is through the social media. There are several social media sites that you can rely for advertising your products. Choose on the most popular sites such as Facebook and twitter. Create fun pages and twitter handles where you will be posting your advertisements. You can post images of the products you are advertising and make attractive comments to attract the attention of fans and followers.

2. Advertise through a blog

online marketingAdvertising your products through a blog site can be one step towards the success of your business. Many internet users like using blog sites simply because they provide up to date information of every kind. Identify the best bloggers that can easily influence your target customers and talk to them on how you want your advertisement to be done. Information on a blog page should include the good qualities of your products. Include directions on how best customers can find your products and at what cost. You can also create your own blog for advertising and marketing.

3. Create high quality content

The quality of the information you provide on the internet about your products matters a lot when it comes to advertising. Start by detailing your own website. Customers who visit your website should find information relevant to them. Valuable information on your website will make your customers more interested in what you do. Make use of features such as demonstrative videos for your customers to understand better. You can also provide content through publishing online newsletters for your potential customers.

4. Write articles about your products

Articles will help you advertise and market your products easily. Articles can be posted either on your website or any other site where people can access easily. Ensure that you write quality articles that can attract the customers to your websites. Make use of links to your websites from all sites where you post your articles.

5. Use search engines

Anyone who learns about something new will want to access more information through the search engines. Search engines can be vital when advertising your products. Select simple keywords which can easily direct an interested person to your website. When posting information to a search engine, ensure that the information is up to date with the current trends in your industry.

Communication is important for the success of your business and how you communicate matters a lot. By adopting the above five measures, you will be able to attract more customers and your products will be highly demanded.

Have questions of comments? Then contact us now.

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